Elma Essentials 2017 Collection Pre-Sale

Elma Essentials 2017 Collection – Presale

Happy Wednesday guys! I have an exciting announcement to make today! The Elma Essentials 2017 Collection is now available for pre-sale!

If you are new here, Elma Essentials is a collaborative effort between me and Elma of Elma Lingerie. The aim of Elma Essentials is to provide affordable bralettes with the same attention to detail and fit as Elma Lingerie’s handmade collection. Elma Essential bralettes are factory produced in small batches and made here in the USA.

You can learn more about the Elma Essential brand here and the first collection here.

For the 2017 Collection, Elma and I had you, the customers, vote for the lace and colors you want to see produced. The winning colors are Bordeaux, Blush, and Bellini!

The pre-sale dates and shipping dates are as follow.

Pre-Sale Dates: Oct 11th – October 27th
Shipping Date: Dec 11th

Preorders will receive a free gift of hair ties and a handwritten thank you note from Elma!

And here’s the best part. For the month of October, Elma will be donating 10% of proceeds on all padded bralettes to the  California Breast Cancer Research Program. This will include all the padded Elma Essentials bralettes on pre-sale currently!

As always, it’s a limited production run, so pre-order yours before they’re gone!